One of the most wonderful things about living in Los Angeles is the sheer variety of produce available at local supermarkets. Oregon was rich in berries and always had a good general selection, but seeing jackfruit, mangos and papaya just sitting next to bananas at Vons (the local version of a Safeway) is a special kind of experience. The most exciting fruit so far—because I haven’t got the courage to try a jackfruit yet—has been the papaya. I’ve enjoyed papaya juice for a long time, thanks to an everlasting love…
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E-Comm Fiddly Bits: Managing copywriting problems
I feel like I’m saying this a lot, but writing copy for e-commerce is a lot of refining things to hone in on what works best for you and your customers. In my time writing product copy and producing e-commerce content, I have noticed the two biggest hurdles to clean and clear copy (other than problematic legacy copy) are tone and overly similar products. But these copywriting problems aren’t insurmountable. Treat your customers like people I think of this line from Cat’s Cradle often “It’s a revealing thing, an author’s…
E-Comm Fiddly Bits: Product Categorization
Product categorization depends heavily figuring out what works best for your products and your CMS, but there are still tips and resources.
Product Descriptions: How it looks in search engine results
The SERP (search engine results page) is where all that “being clear and truthful” stuff really comes into play with those SEO keywords and phrases.
Product Descriptions: Optimizing your Product Page
Let’s learn some e-commerce terms and look at resources that will help you optimize your product page, no matter your CMS.