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E-Comm Fiddly Bits: Managing copywriting problems

I feel like I’m saying this a lot, but writing copy for e-commerce is a lot of refining things to hone in on what works best for you and your customers. In my time writing product copy and producing e-commerce content, I have noticed the two biggest hurdles to clean and clear copy (other than problematic legacy copy) are tone and overly similar products. But these copywriting problems aren’t insurmountable. Treat your customers like people I think of this line from Cat’s Cradle often “It’s a revealing thing, an author’s…