The SERP (search engine results page) is where all that “being clear and truthful” stuff really comes into play with those SEO keywords and phrases.
If SEO is still kind of a foreign concept to you, that’s okay! We’re going to look at what it is and how to source keywords to optimize.
We’re going to look at what should be going in your product details, the meat-and-potatoes of your copy. The short of it is: be honest and be clear.
Writing product copy is weird. I’ve been doing this for so long I forget that not everybody knows the basics. So, let’s start going over some basics.