My first and true love is creating content and copy that not only creates a great experience for the user but also fulfils SEO and marketing goals. I know the value of using an informative and conversational tone that respects the intelligence of the customer and value of the product and this passion extends to informative articles and blog posts. I believe that when a company is genuinely excited about their products, the customer will be too. Nothing is quite as exciting to me as when a customer is won over with words. I’m actually a big enough nerd about writing content and copy that I’ve started writing blog posts about it!
Writing copy that fits in a brand’s style and entices customers is a true joy, as is making sure that the page description reads well when it shows up on a search engine results page. I wrote the bulk of product copy for SockDreams.com for the majority of my time there and dedicated the last year I was with them focused on going through thousands of products and bringing their copy up to date in tone, style and quality.
I enjoy the challenge of uniquely describing incredibly similar products to both improve search results and a customer’s journey. If you’re trying to comparison shop, seeing those key differences between nearly identical products spelt out is key. I also enjoyed merging the company voice with the tone of specific brands, supporting the image-based customer browsing experience.
Social Media Channel-Specific
What works depends on where it’s posted. Length restrictions, presentation and customer base are different across different social media channels. I love producing content that is tailored to different needs and audiences. Here’s an example of how I adjusted content for one product when ghostwriting copy across different social media channels.
Confession: we have a crush on a company that makes tights. The Big Tights Company’s tights start with a plus size that is designed to fit a UK dress size 22 to 32; they’ll fit a US dress size 20-30 and stretch to fit 60 inch hips, 32 inch thighs and have a depth (gusset to waistband) of up to 28 inches. That’s right! They considered the depth of the panty area, so your tights actually don’t go sliding down your butt! Their extra plus size is designed to fit a UK dress size 32 to 42; they’ll fit a US dress size 30-40 and stretch to fit 90 inch hips, 40 inch thighs and have a depth (gusset to waistband) of up to 32 inches.
Available in a beautifully opaque option and a sheer that is basically Photoshop for your legs, the styles from The Big Tights Company are comfortable, gorgeous and actually fit. We don’t have anything else to add beyond ecstatic flailing.
See original post with 8k notes here.
Tights that really fit plus size bodies aren’t a dream. They’re the dreamy styles from The Big Tights Co.
See original tweet here.
With tights that actually fit plus size bodies in two amazing options (perfect opaque and a sheer that’s Photoshop for your legs), we definitely have a crush on The Big Tights Company.
Continuing a brand’s voice, I also have written extensive category and sub-category copy with the intent of not only informing the customer but providing key SEO terms to improve reach. Sockdreams.com’s Plus Size Socks category is consistently on the first search engine results page for “plus size socks” due to my work with both the on-page content of categories and management of the metadata.
Blog Posts and Articles
Longer form content, from DIYs and short interviews to in-depth looks at interesting topics, is where my love-to-inform heart lives.
Some of the posts below were originally published on SockDreams.com, they’re preserved here for reference, with links back to the original posts.
Thigh high socks and stockings are a tricky thing. Personal taste, inseam and thigh circumference all come into play when walking that definition between a sock that falls “over the knee” and a sock that is truly “thigh high.” Adding ribbon to socks is a super simple DIY that is a fun way to get a little more comfortable with your basic sewing skills, while adding some flair to your socks! Zaf may be the newest addition to our product photography team but she quickly became indispensable, thanks to her fabulous editing skills.
Thigh High Starter Styles
DIY: Put A Ribbon On It
Socks Behind the Lens: Zaf
Thigh high socks and stockings are a tricky thing. Personal taste, inseam and thigh circumference all come into play when walking that definition between a sock that falls “over the knee” and a sock that is truly “thigh high.”
Adding ribbon to socks is a super simple DIY that is a fun way to get a little more comfortable with your basic sewing skills, while adding some flair to your socks!
Zaf may be the newest addition to our product photography team but she quickly became indispensable, thanks to her fabulous editing skills.