I feel like I’m saying this a lot, but writing copy for e-commerce is a lot of refining things to hone in on what works best for you and your customers. In my time writing product copy and producing e-commerce content, I have noticed the two biggest hurdles to clean and clear copy (other than problematic legacy copy) are tone and overly similar products. But these copywriting problems aren’t insurmountable. Treat your customers like people I think of this line from Cat’s Cradle often “It’s a revealing thing, an author’s…
The SERP (search engine results page) is where all that “being clear and truthful” stuff really comes into play with those SEO keywords and phrases.
Let’s learn some e-commerce terms and look at resources that will help you optimize your product page, no matter your CMS.
If SEO is still kind of a foreign concept to you, that’s okay! We’re going to look at what it is and how to source keywords to optimize.
We’re going to look at what should be going in your product details, the meat-and-potatoes of your copy. The short of it is: be honest and be clear.