Tag: copywriting

Building A Game Writing Portfolio: PWW Assignment 2.5 – Item Descriptions

B. Zedan

The “extra credit” portion in the second Pixelles Writing Portfolio Program assignment was to write item descriptions. I was excited for this one as since I spent the better part of a decade writing fun!copy for things that were often incredibly similar but needed unique copy. I love writing product descriptions, enough to have written about how to do it. The assignment was to write descriptions for 10-20 items and vary the type of item. What it recommended was to consider: purpose (is this flavour text or useful info?) tone (does it fit…

E-Comm Fiddly Bits: Managing copywriting problems

B. Zedan

I feel like I’m saying this a lot, but writing copy for e-commerce is a lot of refining things to hone in on what works best for you and your customers. In my time writing product copy and producing e-commerce content, I have noticed the two biggest hurdles to clean and clear copy (other than problematic legacy copy) are tone and overly similar products. But these copywriting problems aren’t insurmountable. Treat your customers like people I think of this line from Cat’s Cradle often “It’s a revealing thing, an author’s…