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Tag: SEO

Product Descriptions: How it looks in search engine results

July 25, 2018July 30, 2018 B. Zedan

The SERP (search engine results page) is where all that “being clear and truthful” stuff really comes into play with those SEO keywords and phrases.

E-Commerce, Journalcopywriting, e-comm, e-commerce, how to, product descriptions, SEO

Product Descriptions: Optimizing your Product Page

July 23, 2018July 30, 2018 B. Zedan

Let’s learn some e-commerce terms and look at resources that will help you optimize your product page, no matter your CMS.

E-Commerce, Journalcopywriting, e-comm, e-commerce, how to, SEO

Product Descriptions: Using SEO Keywords Thoughtfully

July 20, 2018July 30, 2018 B. Zedan

If SEO is still kind of a foreign concept to you, that’s okay! We’re going to look at what it is and how to source keywords to optimize.

E-Commerce, Journalcopywriting, e-comm, e-commerce, how to, product descriptions, SEO

Product Descriptions: What needs to be in your Product Details

July 18, 2018July 19, 2018 B. Zedan

We’re going to look at what should be going in your product details, the meat-and-potatoes of your copy. The short of it is: be honest and be clear.

E-Commerce, Journalcopywriting, e-comm, e-commerce, how to, product descriptions, SEO

Let’s talk about writing product descriptions

July 16, 2018July 17, 2018 B. Zedan

Writing product copy is weird. I’ve been doing this for so long I forget that not everybody knows the basics. So, let’s start going over some basics.

E-Commerce, Journalcopywriting, e-comm, e-commerce, how to, product descriptions, SEO

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